eBusiness Glossar

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ODBC (Open Data Base Connectivity)

This is an open standard for accessing relational databases. It is not necessary to know exactly which database is called, but a set of standard commands can be used directly. This is possible as the Internet enables the recording of customers almost free-of-charge. Using statistics modules, the purchasing and surfing behavior of the customer can be precisely analyzed.

One-to-One Marketing

Individual marketing strategies for customers or small customer groups are created online.

Online Payment Systems

These systems attempt, to a greater or lesser degree, to solve security problems that occur in online payments.

Online Service

Commercial seller of information and data that provide offers in a separate network.

Online Shop

Products and/or services of a company are offered for sale over a web site.

Online Storefront

A Web site containing eCommerce software, available on a public network, such as the Internet, which offers goods and services for sale. An online storefront is the equivalent of a store or place of business that a customer would visit to purchase goods and services.

Open Financial Exchange (OFX)

A financial data markup language to facilitate online data exchanges between businesses, consumers and financial institutions. Holds implications for online banking in its support of real-time online transactions on Web sites and in financial software.

Open Trading Protocol (OTP)

Protocol to align various electronic payment mechanisms and render them interoperable. Mainly used for transactions in the financial services sector.

Order Tracking

A customer who has made an order via the Internet can query the status of his goods (and any non-compliance of the delivery date...) at any time using Order Tracking. Such a service naturally increases the satisfaction of the customer, and the customer bond.